Our Stories

We’ve been developing, growing and marketing premium apple varieties for four decades. And have a lot of stories to tell: how we got our start in the business, all about our varietal development program, star variety Pazazz and how we’re investing in sustainable growing for future generations.

The Honeybear Promise

Honeybear’s industry-leading quality control from tree to store shelf

Sustainable Farming

Sustainable growing practices to guarantee quality, conserve resources and protect the land for future generations

Varietal Development Leadership

Growing, nurturing and introducing exciting, premium varieties

The Pazazz Story

Behind the scenes of retail’s favorite new apple variety

The Honeybear Story

Four decades of apple growing excellence and industry leadership